Grupo Silvio Santos brings governed AI to 5 companies on AWS
What started as an initiative at Liderança Capitalização became the group's corporate generative AI platform: more than 3,000 users, corporate login, several models in one place, and usage and costs separated by company.
3,000+
Active users on the platform
5
Group companies served
Grupo Silvio Santos
Grupo Silvio Santos is one of Brazil's best-known business groups, operating across different segments with several business units, among them the holding company, SBT, Liderança Capitalização (Lidercap), Jequiti and TQJ, each with its own needs, users and financial controls. The group's generative AI journey began at Liderança Capitalização and, from that first move, scaled to the other companies.

AI fragmented across several companies in the group
Before the project, AI usage happened in a decentralized way across the group's companies, which made governance, consumption control and cost separation by business unit difficult.
AI projects scattered across the group
AI initiatives happened in a dispersed way across areas and companies, with no standardization or centralized governance. It was hard to know what was used, by whom and at which company.
Isolated, fragmented accounts
Language model usage was spread across isolated accounts, with no single entry point, a risk of duplicate contracts and consumption that was hard to manage.
Usage and billing per company
The group's multi-company structure required separating usage and billing by business unit, respecting each company's financial governance, something the decentralized model could not provide.
Cognis: the group's generative AI in one place
01
A single entry point for AI
Cognis replaced isolated accounts and scattered projects with one corporate environment for the leading language models.
02
A structure for each company
Holding, SBT, Lidercap, Jequiti and TQJ have separate spaces on the platform, and each company's consumption is billed to its own AWS account.
03
Several models, corporate login
OpenAI, Anthropic Claude and other models through Amazon Bedrock, with sign-in through the group's corporate directory and traceable usage.
The right model for each task
A single, multi-company and governed platform
Cognis ended access fragmentation, brought governance over AI initiatives and made it possible to separate usage and billing per company, with traceability by user, company and model.
Centralized and governed access
More than 3,000 users across the five companies use generative AI on a single corporate platform, with stronger governance over AI projects across the group.
Each company with its own usage and cost
Usage separated by company and consumption billed to each company's AWS account, with operational and financial control per business unit.
A foundation ready to grow
Sign-in integrated with the corporate directory simplified access, and the platform is ready to take on new companies and new models.
Technologies used
Generative AI
AWS
Access
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